Our Story

Founded by sisters Ursulla Robert and Claudia Robert, PRINE was born from a shared vision: to create occasional and statement dresses that are simple yet embody the modern woman’s elegance. We found that it was difficult to find pieces that strike the perfect balance between effortless sophistication and contemporary style, so we decided to create them ourselves.

At PRINE, we believe fashion is more than just what you wear—it’s a reflection of confidence, grace, and individuality. Our designs merge timeless elegance with a modern attitude, offering meticulously crafted pieces that feel both classic and current. From luxurious fabrics to refined details, every creation is meant to be a statement—subtle, yet unforgettable.

With a commitment to redefining elegance for today’s women, we invite you to discover pieces that are as refined, empowering, and effortlessly chic as you are.